The store concept
These aren't supermarkets. They're curated brand destinations in the heart of the city — where every product has a story, every brand has a space, and every customer walks in on purpose.
Compact. Central. Built for foot traffic and ad-driven visits.
The format
Forget aisles of competing products. Each brand gets their own area — your branding, your products, your story. Customers don't find "skincare" on a shelf. They find you.
~50sqm stores. Compact, curated, and easy to staff. Low overheads, high impact.
Not by category. Your products sit together in your branded area — not scattered across aisles.
Your flagship product plus up to 4 cross-sells. Enough to tell your story and drive AOV.
Signage, shelf design, product displays — your area looks and feels like your brand, not a generic shelf.
A retail assistant in-store who knows every brand, can answer questions, and drives a great experience.
No appointments, no barriers. Street-facing, ground floor, open to anyone walking past.
Why this works
We're not hiding in an industrial estate or a quiet side street. These stores go where the people already are — and where your ads can point them.
CBD locations surrounded by offices, cafes, and transport hubs. Thousands of people walking past every day.
Ground floor, street-facing, walkable from parking and public transport. No searching, no escalators, no maze.
"Visit us at [address]" — every brand's ads point to the same place. The more brands advertising, the more traffic everyone gets.
Cafes, gyms, wellness studios, lunch spots. The people around these locations are already your target market.
Capture impulse buyers during peak pedestrian hours. People browse on their break, pick up on the way home.
Central locations get natural passing traffic from visitors who are actively looking to discover local brands.
Host sampling days, product launches, and pop-up events in a central spot people can actually get to.
Every brand drives traffic. Every visit exposes customers to every brand. The more brands, the more foot traffic for everyone.
The experience
This isn't a warehouse with fluorescent lighting. It's a space designed for discovery — where customers engage with brands, not barcodes.
Each brand has their own section with their signage, their products displayed together, and their story told. No aisle 9. No competing with 50 other brands for attention.
Not a shelf-stacker — someone who can talk about your brand, recommend products, and create a real experience. They represent every brand in the store.
In traditional retail, a customer picks up your one product and leaves. Here, your cross-sells are right there. $10 becomes $70.
Every purchase captures the customer's email. You build your list from in-store sales — something no retailer gives you.
Customers redeem codes from your ads at the register. The sale gets attributed back to the ad that drove it. Real attribution, not guesswork.
The difference
Locations
We're opening in the three main centres — high-traffic CBD locations in each city. Exact sites are being finalised, but the criteria are locked in: central, street-facing, ground floor, surrounded by foot traffic.
CBD rebuild zone. High foot traffic, new developments, and a growing wellness market.
Store 1Compact CBD with dense foot traffic. Office workers, government, students — all walkable.
Store 2NZ's biggest market. Central location with the highest volume of potential customers in the country.
Store 3Join the first wave
We're starting with a small group of established NZ brands. If you want your products in a space that actually works for you — not against you — let's talk.
